THE RIGHT PEOPLEMAKE ALL THE DIFFERENCE.
Fluid Consulting helps individuals, families and businesses protect what they’ve built, navigate opportunity and move forward with confidence.
Protect. Connect. Grow.
Fluid Consulting helps individuals, families and businesses navigate risk, opportunity and growth through trusted relationships, thoughtful strategy and experienced guidance.
WHAT FLUID CONSULTING DOES
RISK ADVISORY
Helping individuals, families and business owners understand their complete risk picture, identify potential gaps and bring the right resources to the table.
BUSINESS ADVISORY
More than two decades of founder and operator experience helping brands and businesses navigate strategy, growth, commercialization and relationships.
Built with intention, powered by the right people.
Risk Advisory
PRIVATE CLIENT
Protecting the assets and lifestyle you’ve built — from homes, vehicles and watercraft to personal liability and other complex exposures.
LIFE & LEGACY
Thoughtful life insurance strategies designed around family protection, business continuity and long-term planning.
BUSINESS RISK
Helping business owners identify exposures and coordinate the right commercial insurance resources as their businesses evolve.
Protecting what you’ve built takes the right people.
One relationship,The right resources.
My role is to understand the whole picture, anticipate what needs attention and act as an extension of my client. I run point, bringing together the right experts, coordinating the team and staying involved from start to finish with my client’s interests always at the forefront.
Broker Affiliations
Insurance and risk advisory services are provided through my affiliation with Hotaling Insurance Services, giving clients access to a broader team of specialists, capabilities and insurance markets.
* This site is personally operated and not an official Hotaling site.
Business Advisory
Experienced guidance for founders, owners and businesses navigating strategy, growth and complex decisions.
Drawing on more than two decades of experience building, operating and advising businesses, Fluid Consulting provides an owner’s perspective on strategy, commercialization, partnerships, team building and growth.
With particularly deep experience across consumer and CPG markets, Fluid can help identify what’s needed, assemble the right expertise and move initiatives from idea to execution.
High-level business and go-to-market strategy
Strategic partnerships and relationship development
Team building and leadership resources
Commercialization and market expansion
Coordination of specialized partners and experts
Strategy matters.
People matter more.
How I work
Every client and situation is different. My role starts with understanding the full picture—what matters, what needs attention and what we’re ultimately trying to accomplish.
From there, I act as an extension of my client: providing perspective, helping set direction and running point on the work ahead. When specialized expertise is needed, I draw on a trusted network of professionals, assemble the right team and coordinate the process from start to finish.
The objective is simple: keep the client’s interests at the center, the right people focused on the right priorities, and everyone moving toward the same outcome.
Fit matters.
The best relationships are built on trust, alignment and open communication. I work best with clients who value a hands-on advisor, candid perspective and a collaborative approach to getting things done.
Meet Bo, Founder and CEO of Fluid Consulting
Bo has over 20 years in the Beverage Alcohol Space leading brands to successful futures. His background in distribution allows for a unique understanding of wholesaler expectations, giving him an immediate advantage in the market.
INDUSTRY HIGHLIGHTS:
Created, launched and commercialized spirit, wine, beer, RTD, and non-alc brands
Fractional CEO / Advisor to multiple brands across categories
Proven ability to take brands from concept to shelf to scaling markets
Built countless retail + distributor relationships across the USA and Carribean
How I work.
I work with the right people and brands—those that are kind, collaborative, curious, and excited to build something new. The most successful partnerships are rooted in shared values, trust, and a genuine desire to create something unique.
I don’t sell products on behalf of brands. My role is to build the strategy, structure, and teams that allow sales to work naturally and sustainably. That focus keeps things authentic—for me and for the brands I support.
Fit matters.
Let’s See If It’s a Fit
If you’re building something interesting and think we might work well together, I’d love to hear about it.
